7
pages
Six indexed, one, this one, deliberately not.
Seven pages, four things to sell, and a search landscape in N16 worth about twenty-two thousand queries a month. This page shows the whole shape of it: what links to what, which search each page is built to win, and what that turns into at the till.
Six indexed, one, this one, deliberately not.
The addressable London and N16 pool across all four clusters.
Class tickets, memberships, night entry, private hire.
Revenue attributable to organic search at steady state.
Read this the right way. Every number on this page is a model, not a measurement. Volumes are planning estimates for the London and N16 market; click-through and conversion rates are industry benchmarks for local hospitality and fitness bookings. Nothing here has been measured on this domain yet, because the site has only just gone live. Treat it as the target to check the analytics against in ninety days.
One hub, five commercial pages, and four places where money actually changes hands. Solid lines are navigation; dashed lines are the cross-links inside the body copy that pass authority sideways between siblings.
| Page | Primary target | Also ranks for | Job on the page | Schema |
|---|---|---|---|---|
| index.html | salsa club london | latin night london · things to do dalston tonight · salsa bar N16 | Establish the place, then push to the four money pages within one scroll each. | NightClub + LocalBusiness + WebSite |
| sessions.html | salsa classes london | beginners salsa london · merengue classes london · dance classes dalston · merengue classes london | Answer "am I good enough / do I need a partner", then sell the exact date. | Course + CourseInstance |
| memberships.html | dance class membership london | unlimited salsa classes london · salsa monthly pass | Convert an existing drop-in customer to recurring. Low volume, highest lifetime value. | Offer |
| events.html | salsa night london | latin night london · bachata night london · new year's eve salsa london | Sell advance entry cheaper than the door, and hoover up the seasonal spikes. | Event |
| venue.html | venue hire dalston | birthday venue hire london · hen party venue london · work christmas party venue london | Highest value per visitor on the site. One enquiry is worth ~50 class tickets. | EventVenue |
| menu.html | cocktail bar dalston | latin cocktails london · mojito dalston | Catch the "what's it actually like" visitor and route them to a table reservation. | Menu |
| seo.html | none, noindex | None | Internal reference. Linked from the footer so it is easy to find, kept out of the index. | None |
Thirty-eight terms worth chasing, grouped into four clusters, each pointing at exactly one page. Volumes are modelled monthly UK searches with London or N16 intent; the bar is relative within the whole set.
The same funnel run three times, once per revenue stream, at the steady state we would expect around month nine. Each step shows the rate applied to get to it, so any assumption you disagree with can be swapped out and the rest recalculated.
| Stream | Searches / mo | Clicks / mo | CTR | Conversions / mo | CVR | Avg value | Revenue / mo | Year one |
|---|
If a number here is wrong, the whole model moves, which is the point of listing them rather than burying them. Check each one against real analytics at ninety days and adjust.
Planning estimates for UK monthly volume with London or N16 intent, built from keyword-tool ranges rather than measured impressions. Seasonal terms, Christmas party, New Year's Eve, are shown at their twelve-month average, so December looks far bigger than the table suggests and February far smaller.
Blended across the cluster at a target average position of four to six, which is a realistic first-year outcome for a new domain against established competition. 6.2% for classes, 6.8% for nights, 5.2% for hire, hire is lower because those results are dominated by aggregators and paid listings above the fold.
11.9% click-to-booking on classes and 11.0% on nights are the upper end of hospitality benchmarks, justified by the booking being three taps deep with no account creation. 8.0% click-to-enquiry on hire is a form submission, not a purchase, so it converts higher but is worth less per action, the 31% enquiry-to-booking rate is where the actual filtering happens.
Class £16.80 blends the £12 and £14 singles with the £20 and £24 two-place passes. Night £22.40 assumes 2.3 tickets per order at a £9.70 blended price. Hire £780 is the room fee plus the bar behind it, weighted toward the mid packages because the £900 takeover is rarer than the £250 birthday.
Organic search only. Nothing here is credited to Instagram, the wifi list, returning direct traffic or the door, all of which are real and none of which this page is trying to claim.
Steady state is month nine, not month one. Expect roughly 15% of these numbers in month three, 55% by month six. A new domain does not rank for salsa classes london in a fortnight, and any plan that promises it is selling something.
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